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AAmsterdam is in need for a mobility transition due to the current unsustainable mobility system and pressure on the urban space. While shared mobility plays a key role in the city’s transition, MaaC’s potential is hindered by obstacles such as limited awareness among residents, financial constraints, and organizational complexities. Currently, the main user group is limited to those who act from an idealistic perspective and are initiative-taking. Nonetheless, the concept has the potential to adopt a much broader range of residents if better aligned with diverse user needs, motivations and barriers.

The goal of this project is to design a strategic roadmap that drives the adoption of MaaC across a wider range of Amsterdam residents by understanding and addressing the motivations and barriers faced by potential users.

The roadmap envisions a future where Amsterdam’s mobility system is both sustainable and human-centred, ensuring all residents have access to shared mobility options that meet their diverse needs. MaaC is seamlessly integrated providing residents affordable, accessible, and community-driven mobility.

Name: Babette van Lieverloo
Master: Design for Interaction
Supervisory Team: Dr. ir. Suzanne Hiemstra-van Mastrigt, Ir. Gonny Hoekstra Eur.Erg.
Partners: Gemeente Amsterdam, GEMINI

Graduation project