Projects

When buying ultra-processed foods at the supermarket, consumers may see images of dishes, contextual visuals, labels, product claims, ingredient depictions, and product representations in many styles on the packaging. However, they often cannot see the food itself, or otherwise interact with it. This lack of transparency reduces the intuitive communication of the food’s authentic attributes.

Schools play an important role in the development of obesity in developing countries, as unhealthy foods are easily accessible within the schools’ facilities and their environment. Because more than a third of children and adolescents are obese, schools in Mexico are prioritizing the implementation of strategies that encourage healthy eating.

The success of sustainable packages highly depends on consumers' understanding and acceptance. Based on two food categories (chocolate paste and cereal bars), this study looks into the effects of material appearance (ecological vs. conventional), eco-label, and brand ethicality on consumers' perceived sustainability as well as the subsequent product quality evaluation and purchase intention.

More than half of all food waste occurs at home and buying more food than necessary is one of the main reasons. This project aims to investigate how consumers can be convinced to change their behavior from buying too much food to buying enough.

Because of their over-concern with body shape and weight, chronic dieters may eventually damage their physical and mental health. Typical problems include hair loss, extreme hunger, depression, and food obsession in mind. For the sake of their health, they have to get rid of chronic dieting and change their restrained eating behavior.