The hidden reason of Swapfiets' success
Swapfiets is a very rapidly growing startup from Delft, The Netherlands. For €15 a month, you get a working bicycle which is marked by the very visible blue front tire. If your bicycle breaks down, you get a new one issued within 1 day. It is massively popular among students, that often live on a budget. I find that strange, as spending €180 a year on your bike sounds like a lot for a student. Second-hand bikes can be bought starting from €50. Do students value the reliability of such a bike that much, or are there other reasons? I’m a lecturer on startups and strategic design at the Delft University of Technology and I believe I found the answer during one of my classes..
Read my full blog here:
The hidden reason of Swapfiets’ success
PhD Researcher
![Jeroen Coelen](https://delftdesignlabs.org/wp-content/uploads/2020/11/Jeroen-Coelen_350x350_acf_cropped-350x350-c-center.jpg)