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This was the inspiration for Sara Schippers, recent Design for Interaction alumna from the Delft Design Seamless Personal Mobility Lab, who took on the challenge to design an app that takes into account your own personal wishes and requirements when planning a trip, completely tailored to you. Check out our project video to see what that could be like!

During her project, Sara collaborated closely with two of our key partners in the SPM Lab: 9292 REISinformatiegroep and public transport operator RET. Through in-depth qualitative user research and co-creation with various stakeholders, Sara investigated what “personalisation” could mean for a journey planner. Her conclusion? Don’t talk about personalisation — rather talk about personal relevance instead.


Sara Schippers

Sara Schippers MSc

Lab Director
Suzanne Hiemstra-van Mastrigt

Dr. ir. Suzanne Hiemstra-van Mastrigt