Publication Delft Integraal
‘That’s impossible’ is the frequent response to the wild ideas of company employees. A pity, says Professor of Entrepreneurial Engineering by Design Frido Smulders.
A second publication of the interview with Professor Frido Smulders on innovation within existing companies, completed with a striking illustration by Auke Herrema. Read the full article here.
![](https://delftdesignlabs.org/wp-content/uploads/2021/04/innovatie_start-ups_AukeHerrema-750x0-c-default.png)
Lab Director
![Frido Smulders](https://delftdesignlabs.org/wp-content/uploads/2023/08/FridoDelta_350x350_acf_cropped-350x350-c-center.jpg)