project
Expansion approach that enables Unifix Care to actualize its vision by guiding their decision-making process
ongoing
Unifix Care recognizes the need for a strategic approach and efficient decision-making to drive its expansion to strike a balance between its existing "just do it" mentality and incorporating elements of prediction and proof.
The research highlights the importance of establishing a clear strategy, prioritizing opportunities, and avoiding ineffective use of time and resources.
To address these challenges, a strategic framework has been developed to guide Unifix Care in determining its initial steps and prioritizing expansion opportunities. The framework categorizes expansion possibilities into themes and transforms them into opportunity landscapes, providing a comprehensive overview of potential steps towards the company’s vision. User testing is required to validate the usefulness of this framework.
You can find the complete thesis here.