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The goal of this project is to develop a micro-mobility concept for urban living in 2035 and explore what products or services will be desirable in the future. This project is commissioned by the bicycle brand Cortina. The outcome will be a perspective on ‘urban living’ in 2035 and a micro-mobility concept that is driven by the found lifestyle. The concept created will be used for promotion and inspiration for Cortina and reflect society’s possibilities and desires regarding future mobility.

Graduation project 
Strategic Product Design &
Integrated Product Design


Project team

Amber van Ginkel MSc
Dr. ir. Suzanne Hiemstra-van Mastrigt
Cortina / Kruitbosch BV