project
Designing a micro-mobility concept for urban living in 2035
Sep 2022 - ongoing
Large and small players alike are making quick developments in the mobility market, and future-oriented strategies are crucial for companies to stay in the lead. A lot is expected to change considering urban mobility in the future, due to improved technologies, the changing population, and sustainability demands.
The goal of this project is to develop a micro-mobility concept for urban living in 2035 and explore what products or services will be desirable in the future. This project is commissioned by the bicycle brand Cortina. The outcome will be a perspective on ‘urban living’ in 2035 and a micro-mobility concept that is driven by the found lifestyle. The concept created will be used for promotion and inspiration for Cortina and reflect society’s possibilities and desires regarding future mobility.
Graduation project
Strategic Product Design &
Integrated Product Design
Project team
Name:
Amber van Ginkel
Supervisor:
Dr. ir. Suzanne Hiemstra-van Mastrigt
Partners:
Cortina / Kruitbosch BV