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Behavioural data that shows how, why, and what people do could help designers unlock new ideas and perspectives about their users. However, collecting those data is expensive, time-consuming, and ethical concerns inevitably arise because the data often contains personal information. Ortega presents designerly data donation as an efficient and ethical approach that encourages the active participation of users to obtain contextualised data(Ortega et al., 2021). This subtle switch of the attitude toward data collection will help designers reduce the concerns about budget or invasion of privacy. Designers can build up proper triggers to inspire users to donate their data and provide enough information to enable the donors autonomously participate in their control and choice. Whereas its potential has been defined, there are a few challenges to further integrating this concept in practice. In particular, designers must understand the whole system to plan the right strategies to call for donors, taking the right action at the right time. As such, the main focus of this project will be how to deliver the concept of designerly data donation as a new design method for designers. It will be repackaged in a more communicative format so that designers can actively try and adjust in their process.


Project team

Sinyoung Ahn
Dr. Christina Schneegass and Dr. ir. Jacky Bourgeois
The Valley