The festival food experience

Seeing your idols live, singing and dancing along with the masses, camping in the mud and partying with your friends and strangers: no activity causes such an euphoric feeling as a music event. If you’ve ever been to such an event in the Netherlands, you have most centainly dealt with Mojo.

In the spring of 2019, Museum ‘t Prinsenhof Delft will present the ‘Mojo backstage’ exhibition, celebrating the 50th birthday of Mojo Concerts. Through showcasing the many innovations Mojo has brought to the music industry, the visitors will get a glimpse behind the screens of Netherland’s biggest music promotor and experience the sensation of a large scale music event.

For the visitor to experience how it’s like to visit an actual festival, all major facets that contribute to the experience of such an event will be represented within the exhibition. From getting to the festival terrain, to the notorious campings, from festival tents and barriers to festival food. The last subject is where I come in.

Over the past 50 years the concept of festival food has changed completely: from fatty fast foods only to a wide variety of culinary delights. Museum ‘t Prinsenhof has asked me to design an installation that will showcase this transformation and the role Mojo has played in it, but also provide a glimpse into the future by letting the visitor experience a future festival food concept.