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The prevalence of Userist design principles in the fast-fashion industry leads to the disappearance of local culture in fashion and costume.

(Thomas Beekes)

A personal observation of the prevalence of Userist design principles in the fast-fashion industry has led Thomas Beekes, a Design for Interaction student, to embark on a graduation project. His work aims to construct an alternative interaction with fashion that allows for more diverse cultural expression. A theoretical framework that tests for Userist oppression was adapted to the tangible and performative nature of fashion.

A metaphorical worldbuilding exercise was created to immerse users in their relationship with fashion through roleplaying, supporting reflection on normalised behaviours and speculation regarding less performative alternatives. As a result, Thomas designed a participatory workshop to be held in communal social contexts to facilitate the expression of aspirations for interactions with fashion, promote community-supported repair and alteration, and encourage artistic expression.

 

This project also aims to inspire other designers to expand community-driven research into alternative interactions with fashion, providing a pathway for emancipation from a consumptive relationship with the fast-fashion industry and reclaiming communal cultural agency through participatory design. The project overall attests to the value of experimenting with artistic expression as a complement to reflection and speculation for academic interaction design.

This project is supervised by a committee:

Chair — Fernando del Caro Secomandi

Mentor — Caiseal Beardow

Director, Assistant professor (DOS Department)
Fernando  Secomandi

Fernando Secomandi