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The Labs

Why Creativity Matters?

In today’s world, creativity is a vital 21st-century skill. It empowers students and professionals alike to innovate, foresee opportunities, solve new problems, and adapt to emerging ideas. Creativity helps tackle the “open, complex, dynamic, networked” challenges of our time, making it indispensable in education, careers, and beyond.

The Power of Connection

Connected Creativity transcends boundaries by integrating diverse disciplines, backgrounds, and experiences. We connect theory with practice, link individuals with organizations, and blend technology with human creativity. This interconnected approach ensures that creative solutions are not only novel but also meaningful and impactful.

Our roadmap, “Igniting Creative Capacity,” highlights three key themes essential for fostering creativity:

  1. Key Enablers: Developing design environments, visual thinking, skills and techniques, and deliberate creativity.
  2. Creative Cognition & Behaviour: Focusing on creative stimulation, confidence, co-evolution, and the use of imagination and intuition.
  3. Creativity in Context: Emphasizing creativity with data and AI, participation and co-creation, creative outputs, facilitation, and ethnography of creativity.

These themes guide our efforts to impact society, organizations, education, and research profoundly. Join us at the Connected Creativity Lab, where creativity connects to innovate and inspire.

Lab Director
Milene Guerreiro Gonçalves