The Entrepreneurship and Innovation by Design in Organisational Settings (EIDOS) Lab focuses on the entrepreneurial and innovative behaviour required to realise 'the new' in organisational settings. Not just entrepreneurial behaviour to build a startup, but also, and even more challenging, to change the directions of a company or large corporate.
It is a ‘living lab’ that connects students and researchers to practitioners in industry for the purpose of helping industry, educating students and providing real life empirical insights for researchers.